We have all heard that the thing that most people are afraid of is speaking in public. I can attest to that. I have seen grown men come near tears when asked to give a brief presentation in front of their peers. These are the same men who tell jokes with wreckless abandon and have the entire office in stitches. There is just something about being serious and having to stand up in front of everyone that makes most adults feel faint.
As business owners or managers it's not the 30 minute presentation that comes our way most often. It is our 30-60 second introduction of ourselves at organizational meetings that get the best of us.
I thought it might help to share my 'How to give your 60 second marketing message' with you. Here it is.
How To Do Your 60 Second Marketing Message
1) Stand up, smile, speak clearly & do not rush
Always stand up. It makes it easier for people in the back or to the side of the room to see who is speaking. Speak clearly, don't mumble and for goodness sake --- don't rush! The rule of thumb should be if you rush then you have to do it all over again.
2) Introduce yourself & company
Say your name and the name of your company --- clearly, and get some volume going and keep smiling
3) Tell who you help (who needs you) & what you do to help them (to) & how you do it (by)
WHO: This is very important. Your target market, the people who purchase your product or your service -- in essence, the people who keep you in business are the people who NEED you -- who are they? You want to make sure that you tell your listeners who these people are just in case they are one of them or may know someone who is one of them.
TO: Next, you need to say what you do for them. They don't care what you do - they need to know what you do for them. Do you make them healthier, save them money, get them more customers, make them prettier? What is it that you do FOR them?
BY: And last, but not least. Tell your listeners how you do it. Start out with the word BY and follow it with a brief process.
4) Invite those who (or know someone who) needs you to contact you
You can start out with the words: "So if you are ___________ (this is the people who need you) please contact me to find our how I can _____________ (what you do for them).
5) Reintroduce yourself & company
Smile, say your name clearly and then the name of your company clearly
6) Quote your tag line, smile and take a seat
Tag line? You do have a catchy tag line right? If not, start working on one right now that tells people what you do or how you do it or why they need you. Something that will cause them to remember your message.
Smile, smile, smile. You are almost done. Finish talking before you start to sit. Then sit.
When you are finished - DO NOT lean over to the person next to you and say, 'Oh my God, I thought I was going to faint." Stay seated and act like you do this all the time and each time you get better and better.
That's it. Do you need an Elevator Speech (15 seconds)? Replace 4-6 with a memorable website
address or hand them your professional business card.
address or hand them your professional business card.
Please make sure that you have your business card on your ALL the time. You are marketing all the time, right? Also, take a look at your business card. What is it saying about you?
That's a blog for another day. Practice your Marketing Message in th mirror at least five times today. It wouldn't hurt to practice it all the time.
Smile and Tell the World why they should do business with you!
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