The better question is who doesn't need to market? The answer is, no one.
"No one?" you ask, "Come on. There must be someone who doesn't need to market themselves?"
Really? The best case scenario I can think of is a business owner with a product or service that all people must have to sustain life and there is no other person who has that product or service and whose target market of customers lives within the same household. Even that requires some marketing because how will that potential customer know that you have or do what you have and do? The moment you say, "Did you know I have this?" you are marketing.
Even God has to market. If you think about it, all religions have a 'brochure' telling their 'customers' about the various features and benefits. Whether it is the Bible, Torah, Koran, etc. there is a marketing piece that brings those followers to them.
If God has to market, what makes you think that your small business doesn't?
We all need to think about what we have that we are marketing. Who benefits from it? Who doesn't? How close to our place of business do they need to live or work to be able to benefit from our product or service? Who could they be using right now to get the similar product or service and what makes that competitor different? The more questions we ask ourselves as small business owners the better informed we will be in knowing how to focus on the best target market that would benefit from using your product/service.
